Germany has beaten the USA to be named the best country in the world, according to a survey that rates nations on how they are perceived by outsiders.
The USA has topped the charts for the past five years in the annual Nation Brands Index produced by market research giant Anholt-GfK, which carried out more than 20,000 interviews across 20 countries. I must say however that 20,000 people across the World is a tiny representation though and is it only me that is thinking Anholt-Gfk is a German company?
The UK successfully held onto its third-place performance from last year, while France was ranked fourth and Canada came fifth
Apparently this research was done at the time just after Germany had won the World Cup and Russian’s and Egyptians scored the USA lower than usual on a question about global peace and security. Combined, these factors may go some way to explaining Germany’s new dominance as the best-perceived country in the world.
UPakWeShip’s top 3 destinations for people moving overseas from the USA is the United Kingdom, Germany and Australia so there is some correlation here.
Mr Anholt of Anholt-Gfk said: “Germany appears to have benefited not only from the sports prowess it displayed on the world stage at the FIFA World Cup championship, but also by solidifying its perceived leadership in Europe through a robust economy and steady political stewardship.”
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